Purple
Created execution plans, conceptualized design projects, and delivered retail signage, digital assets, packaging, video editing, animations, email, and website banners. Collaborated with cross-functional teams to ensure user-friendly products and brand consistency.
Position
Senior Graphic Designer
Project Types
Brand design, digital assets, packaging, retail signage, video, social media ads, and website banners
In Collaboration
Project managers, brand managers, copy writers, and other designers
Year
2022 - 2023
2022 Holiday Campaign
Magic Happens Overnight
‘Magic Happens Overnight’ was the campaign for the 2022 holiday season, establishing a robust marketing presence through environmental design, social media, web banners, and a website homepage makeover tailored specifically for the holidays (Thanksgiving, Black Friday, Cyber Monday, Christmas Eve, and Christmas).
I collaborated closely with Creative Director Jackie Salway, infusing Purple’s digital and physical presentations with her vision to bring holiday elements while maintaining consistency with the brand’s established aesthetic.
→ Please check out the Purple Holiday Campaign live site here.
↑ Please check out Purple’s official Instagram page posting here.
‘Magic Happens Overnight’ holiday campaign window clings at San Jose West Field Valley Fair mall (Q4 of 2022)
‘Magic Happens Overnight’ holiday campaign window clings blue print for San Jose West Field Valley Fair mall
The Holiday window cling design was utilized across 50+ Purple stores across US during the holiday season of 2022.
2022 Q3 & Q4 Evergreen Campaign
Success Happens Over Night
‘Success Happens Overnight’ evergreen campaign in Q3 and Q4 of 2022 featured marketing presence across social media and web banners. Here are some highlights from this campaign.
2022 Q3 & Q4 TV Campaign
Over Night Success
Purple’s ‘Over Night Success’ campaigns in Q3 and Q4 of 2022 featured marketing presence across TV ads and social media platforms. I worked on various end card sequences and collaborated with both the internal marketing and external production teams. Maintaining Purple brand’s aesthetic and ensuring consistency with our other ongoing campaigns.
'Over Night Success' TV ads (15 seconds version). Check out the 30 seconds version here.
Variations of Purple's 'Overnight Success' TV end cards were aired for different promotions across multiple channels, including TLC, HGTV, Food Network, National Geographic, Discovery, Bravo, A&E, and Disney, throughout Q3 and Q4 of 2022.
2022 Evergreen Campaign
Miscellaneous Evergreen Ads
Here are some of my favorite evergreen ads and proposal that I have designed during my experience at Purple.
