EyeSeeYou
Eyeseeyou.vision is a San Diego–based e-commerce startup offering lightweight, high-quality anti-blue light glasses and sunglasses. Aimed at lower-middle and middle-class American consumers, the brand was built to challenge the market’s overpriced norms by providing affordable eyewear without compromising quality. Eyeseeyou positions itself as approachable and budget-friendly, breaking away from the industry’s stereotypically ‘serious’ and ‘expensive’ image.
Industry:
Eyewear / E-commerce
Role:
Brand Strategist / Project Manager / Creative Director / Designer / Illustrator
Duration:
2019
In Collaboration
Founder & Co-Founder
Project Types
Brand Identity Design / Creative Direction / Illustration / Marketing Collateral / Package Design / Visual Identity
EyeSeeYou
Eyeseeyou.vision is a San Diego–based e-commerce startup offering lightweight, high-quality anti-blue light glasses and sunglasses. Aimed at lower-middle and middle-class American consumers, the brand was built to challenge the market’s overpriced norms by providing affordable eyewear without compromising quality. Eyeseeyou positions itself as approachable and budget-friendly, breaking away from the industry’s stereotypically ‘serious’ and ‘expensive’ image.
Industry:
Eyewear / E-commerce
Role:
Brand Strategist / Project Manager / Creative Director / Designer / Illustrator
Duration:
2019
In Collaboration
Founder & Co-Founder
Project Types
Brand Identity Design / Creative Direction / Illustration / Marketing Collateral / Package Design / Visual Identity
EyeSeeYou
Eyeseeyou.vision is a San Diego–based e-commerce startup offering lightweight, high-quality anti-blue light glasses and sunglasses. Aimed at lower-middle and middle-class American consumers, the brand was built to challenge the market’s overpriced norms by providing affordable eyewear without compromising quality. Eyeseeyou positions itself as approachable and budget-friendly, breaking away from the industry’s stereotypically ‘serious’ and ‘expensive’ image.
Industry:
Eyewear / E-commerce
Role:
Brand Strategist / Project Manager / Creative Director / Designer / Illustrator
Duration:
2019
In Collaboration
Founder & Co-Founder
Project Types
Brand Identity Design / Creative Direction / Illustration / Marketing Collateral / Package Design / Visual Identity
Research
Branding Research
I began by researching competitor branding to identify the stereotypes highlighted by the client. From this, I developed three mood board directions to guide Eyeseeyou’s visual identity. The client gravitated toward introducing a mascot, so I created and refined sketches before digitizing the final choice. We then expanded the system with typography and a color palette that aligned with the brand’s values and highlighted the playful personality of the glasses character.
Research
Branding Research
I began by researching competitor branding to identify the stereotypes highlighted by the client. From this, I developed three mood board directions to guide Eyeseeyou’s visual identity. The client gravitated toward introducing a mascot, so I created and refined sketches before digitizing the final choice. We then expanded the system with typography and a color palette that aligned with the brand’s values and highlighted the playful personality of the glasses character.
Research
Branding Research
I began by researching competitor branding to identify the stereotypes highlighted by the client. From this, I developed three mood board directions to guide Eyeseeyou’s visual identity. The client gravitated toward introducing a mascot, so I created and refined sketches before digitizing the final choice. We then expanded the system with typography and a color palette that aligned with the brand’s values and highlighted the playful personality of the glasses character.
Branding
Brand Identity
For Eyeseeyou’s logo, I chose a rounded serif typeface inspired by Frankfurter Standard, paired with a sky blue and carrot orange palette to bring energy to the ‘Lil Glassies’ mascot. To emphasize a fun, approachable, and reliable identity, I incorporated bold strokes into the visual system. These design elements extended into brand assets such as a custom icon set and a QR code, making the brand both eye-catching and accessible for consumers.
Branding
Brand Identity
For Eyeseeyou’s logo, I chose a rounded serif typeface inspired by Frankfurter Standard, paired with a sky blue and carrot orange palette to bring energy to the ‘Lil Glassies’ mascot. To emphasize a fun, approachable, and reliable identity, I incorporated bold strokes into the visual system. These design elements extended into brand assets such as a custom icon set and a QR code, making the brand both eye-catching and accessible for consumers.
Branding
Brand Identity
For Eyeseeyou’s logo, I chose a rounded serif typeface inspired by Frankfurter Standard, paired with a sky blue and carrot orange palette to bring energy to the ‘Lil Glassies’ mascot. To emphasize a fun, approachable, and reliable identity, I incorporated bold strokes into the visual system. These design elements extended into brand assets such as a custom icon set and a QR code, making the brand both eye-catching and accessible for consumers.
Collateral & Applications
Brand Application
With the logo, color palette, shapes, and typography established, the next step was to bring Eyeseeyou’s character and personality to life—extending the brand into its website, products, packaging, social media, and ultimately, the consumer experience.
Collateral & Applications
Brand Application
With the logo, color palette, shapes, and typography established, the next step was to bring Eyeseeyou’s character and personality to life—extending the brand into its website, products, packaging, social media, and ultimately, the consumer experience.
Collateral & Applications
Brand Application
With the logo, color palette, shapes, and typography established, the next step was to bring Eyeseeyou’s character and personality to life—extending the brand into its website, products, packaging, social media, and ultimately, the consumer experience.
Digital Presence
Brand Website
Launched during the COVID-19 pandemic, the business could not rely on home try-ons like Warby Parker’s model. To address this, we introduced a virtual AR try-on feature, enabling customers to preview frames on both desktop and mobile before purchase. Below is the website experience.
Digital Presence
Brand Website
Launched during the COVID-19 pandemic, the business could not rely on home try-ons like Warby Parker’s model. To address this, we introduced a virtual AR try-on feature, enabling customers to preview frames on both desktop and mobile before purchase. Below is the website experience.
Digital Presence
Brand Website
Launched during the COVID-19 pandemic, the business could not rely on home try-ons like Warby Parker’s model. To address this, we introduced a virtual AR try-on feature, enabling customers to preview frames on both desktop and mobile before purchase. Below is the website experience.
To enrich the website experience and engage visitors, we introduced playful animated icons. These animations highlight the key benefits of the glasses in a fun, memorable way, capturing attention while reinforcing product value and supporting upsell opportunities.
