21 DREAMWORKS is a long-standing antique store in Tainan, Taiwan, with over 25 years of history specializing in American antiques from the 1960s to 1990s. As a staple in Taiwan’s antique scene, the owner wanted to refresh the brand.
I led a rebrand inspired by UPA-style illustration for the mascot and storefront banner, drawing influence from traditional American dry goods and antique stores. In addition, I developed a flexible branding system with logo and mascot variations for use across diverse marketing applications.
Secondary logo (three-color)
Monotone logo
Custom mascot illustration
Alongside the rebrand, the owner requested an exterior banner design (6m × 4m) to be displayed above the building. The goal was to capture the attention of passing traffic, establish a recognizable landmark, and encourage visitors to take photos to share on social media — ultimately driving more visibility to the store and its Instagram page.
The owner was thrilled with the new design. These photos were taken during the banner installation at the store in Spring 2025.
Exterior banner illustration on the side of the store—see more on the official 21 DREAMWORKS Instagram.
The project began with static posters, but we shifted to motion graphics to maximize social media impact. The campaign reached 75K views in one week and attracted nearly 1,000 attendees — far surpassing the 250 originally expected. Post-event, I also shot and integrated 360° footage to celebrate the success.
Following the success of the first event, I collaborated with the event managers on the next two ID shows. Shown here are both the static and animated versions of the Intimate Degenerate 2 event poster.
After collaborating on ID events, I was introduced to the French Press event manager. French Press is a house and techno show inspired by Daft Punk, Justice, Breakbot, SebastiAn, and the Ed Banger Records sound.
Named for its specialty espresso cocktails, the event kept the party energized. For the visuals, I drew from Daft Punk’s Discovery album cover, blending 80s synthwave aesthetics with custom effects and adapting layouts across formats for different marketing channels.
