Hogarth Worldwide

Transcreated and illustrated localized screen imagery using Photoshop, featured in marketing materials across seven Southeast Asian countries. Contributed to Apple’s WWDC 2019 Keynote presentation and subsequent regional campaigns for a Fortune 5 client.

View Live Site

Industry:

Advertising Service

Role:

Screen Production Artist& Illustrator

Duration:

2019

In Collaboration

Production Manager / Creative Director / Copy Writer / Translator

Project Types

Localized Content Creation / Illustration / Marketing Collateral / Presentation Assets

Hogarth Worldwide

Transcreated and illustrated localized screen imagery using Photoshop, featured in marketing materials across seven Southeast Asian countries. Contributed to Apple’s WWDC 2019 Keynote presentation and subsequent regional campaigns for a Fortune 5 client.

View Live Site

Industry:

Advertising Service

Role:

Screen Production Artist& Illustrator

Duration:

2019

In Collaboration

Production Manager / Creative Director / Copy Writer / Translator

Project Types

Localized Content Creation / Illustration / Marketing Collateral / Presentation Assets

Hogarth Worldwide

Transcreated and illustrated localized screen imagery using Photoshop, featured in marketing materials across seven Southeast Asian countries. Contributed to Apple’s WWDC 2019 Keynote presentation and subsequent regional campaigns for a Fortune 5 client.

View Live Site

Industry:

Advertising Service

Role:

Screen Production Artist& Illustrator

Duration:

2019

In Collaboration

Production Manager / Creative Director / Copy Writer / Translator

Project Types

Localized Content Creation / Illustration / Marketing Collateral / Presentation Assets

iPad Pro

iPad Pro & iOS13

For Apple’s iOS 13 launch in 2019—which introduced the iPad Pro 7th Gen (10.2”) and iPad Pro 2 (12.9” & 11”)—I contributed as part of the transcreation team. My role focused on localizing product screen illustrations from English to Thai, maintaining cultural accuracy and pixel-perfect alignment with Apple’s global standards. Below are examples of the screens I worked on.

iPad Pro

iPad Pro & iOS13

For Apple’s iOS 13 launch in 2019—which introduced the iPad Pro 7th Gen (10.2”) and iPad Pro 2 (12.9” & 11”)—I contributed as part of the transcreation team. My role focused on localizing product screen illustrations from English to Thai, maintaining cultural accuracy and pixel-perfect alignment with Apple’s global standards. Below are examples of the screens I worked on.

iPad Pro

iPad Pro & iOS13

For Apple’s iOS 13 launch in 2019—which introduced the iPad Pro 7th Gen (10.2”) and iPad Pro 2 (12.9” & 11”)—I contributed as part of the transcreation team. My role focused on localizing product screen illustrations from English to Thai, maintaining cultural accuracy and pixel-perfect alignment with Apple’s global standards. Below are examples of the screens I worked on.

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Campaign

iPhone 11 Series & iOS13

For Apple’s iOS 13 launch in 2019—which introduced the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max—I contributed as part of the transcreation team. My role focused on localizing product screen illustrations from English to Thai, ensuring cultural accuracy and pixel-perfect consistency with Apple’s global standards. Below are examples of the screens I worked on.

Campaign

iPhone 11 Series & iOS13

For Apple’s iOS 13 launch in 2019—which introduced the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max—I contributed as part of the transcreation team. My role focused on localizing product screen illustrations from English to Thai, ensuring cultural accuracy and pixel-perfect consistency with Apple’s global standards. Below are examples of the screens I worked on.

Campaign

iPhone 11 Series & iOS13

For Apple’s iOS 13 launch in 2019—which introduced the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max—I contributed as part of the transcreation team. My role focused on localizing product screen illustrations from English to Thai, ensuring cultural accuracy and pixel-perfect consistency with Apple’s global standards. Below are examples of the screens I worked on.

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Localized global screen content for the Singapore market by adapting copy to ensure cultural relevance and create more meaningful engagement with the local audience.

Adapted global screen assets for the Singapore market, refining copy and messaging to align with local culture and enhance audience connection.

Delivered culturally attuned screen adaptations for Malaysia, refining both imagery and copy to enhance relevance and strengthen local audience trust.

Localized global gallery screens for Malaysia, tailoring visuals to resonate authentically with the local audience and maintain cultural respect.

This was also Apple’s first announcement of the Arcade app, and I had the opportunity to contribute by creating marketing assets for its iPhone debut across seven Southeast Asian markets, targeting English-speaking audiences.

CarPlay Dashboard

Apple CarPlay

This was the first time Apple announced its all-new iOS CarPlay Dashboard, offering a simplified view of Apple Maps, Apple Music, iMessage, FaceTime, Spotify, and more. I had the opportunity to contribute by transcreating content for the Thailand, Singapore, and Malaysia markets.

CarPlay Dashboard

Apple CarPlay

This was the first time Apple announced its all-new iOS CarPlay Dashboard, offering a simplified view of Apple Maps, Apple Music, iMessage, FaceTime, Spotify, and more. I had the opportunity to contribute by transcreating content for the Thailand, Singapore, and Malaysia markets.

CarPlay Dashboard

Apple CarPlay

This was the first time Apple announced its all-new iOS CarPlay Dashboard, offering a simplified view of Apple Maps, Apple Music, iMessage, FaceTime, Spotify, and more. I had the opportunity to contribute by transcreating content for the Thailand, Singapore, and Malaysia markets.

Original screen designed for the global (English) market

Transcreated screen adapted for the Thai market

Work

Work

Work

madkidgenius

Created by Aaron Shyr aka madkidgenius

© Aaron Shyr aka madkidgenius

madkidgenius

Created by Aaron Shyr aka madkidgenius

© Aaron Shyr aka madkidgenius

madkidgenius

Created by Aaron Shyr aka madkidgenius

© Aaron Shyr aka madkidgenius